Zoo York is a company that designs and markets skateboards, apparel, sneakers and accessories. A division of Marc Ecko Enterprises, it was founded in 1993 by professional skateboarders Rodney Smith, Eli Morgan Gessner, and Adam Schatz. The brand serves up a wide range of casual, utilitarian looks for men and women that takes creative inspiration from New York City's skateboarding, hip-hop, and graffiti cultures.