Founded in 1990, with its core in board sports, Roxy is the fashion apparel brand launched by its brother brand Quiksilver. In 1993, the Roxy logo was born, a heart-shaped crest derived by mirroring the Quiksilver logo. In addition to apparel, the brand provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, and perfumes.