Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy, since 2005. The company was started by Scott Olson and Brennan Olson in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc. and has changed hands over time between Nordica, Benetton Group and Tecnica.