DVS was founded in 1995 by Tim Gavin and brothers Brian, Kevin, and Mike Dunlap. Almost immediately, the company signed Korean-American skateboarder Daewon Song who still represents to this day! The company defines itself as "... driven from the pursuit of building product that embodies the sports the company athletes breathe everyday. With roots deeply embedded in skate, the company has the platform to develop truly technological products that bring the riders personalities to life."